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Video Comes to Self-serve LinkedIn Ads Platform

October 24, 2012
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Have more to say than can fit in a text ad? Most advertisers do, which is why we’re excited to announce the global roll-out of video ads on our self-serve platform, LinkedIn Ads. Whether you have a complex B-to-B service to promote or an inspiring brand message, video ads are a way to educate, persuade and inspire LinkedIn’s 175 million members. Video ads are currently available through the LinkedIn Ads self-serve interface, our targeted advertising platform that lets large and small advertisers place text and image ads across the LinkedIn site....

 

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The key to netting leads and sales using LinkedIn Groups is thinking differently about engagement and changing your habits—getting prospects off of social media and onto a lead nurturing program. In my last blog post I revealed the three-step process to making LinkedIn sell for you: Step 1: Create Content That Provokes; Step 2: Locate Qualified Discussions; and Step 3: Tease Prospects Into Action.
 
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