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USPS Surprises CES With Eye-popping App That Brings Mail to Life

January 16, 2013
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When I think of innovation, one of the last places I think of is the United States Postal Service. So color me surprised when USPS debuted a new app this week at the Consumer Electronics Show that works well and could increase a company’s interest in sending mail again. ... The app, developed with Aurasma, scans a piece of mail and uses augmented reality to make the paper an interactive ad. Ideally, companies that want to engage with potential customers could do so with a new kind of advertising—one that merges digital and physical ads...

 

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There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this: The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
 
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