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USPS Surprises CES With Eye-popping App That Brings Mail to Life

January 16, 2013
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When I think of innovation, one of the last places I think of is the United States Postal Service. So color me surprised when USPS debuted a new app this week at the Consumer Electronics Show that works well and could increase a company’s interest in sending mail again. ... The app, developed with Aurasma, scans a piece of mail and uses augmented reality to make the paper an interactive ad. Ideally, companies that want to engage with potential customers could do so with a new kind of advertising—one that merges digital and physical ads...

 

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