The Postal Service Board of Governors met last week to discuss a wide range of accelerated cost-cutting and revenue-generating measures in the face of an unprecedented set of financial challenges, heightened by the inability of Congress to pass comprehensive postal legislation. Citing the fact that the Postal Service cannot wait indefinitely for legislation, the board of governors has directed management to accelerate the restructuring of Postal Service operations to further reduce costs in order to strengthen Postal Service finances. Specifically, the board approved restructuring initiatives and also instructed the Postal Service to revise its 2012 five-year comprehensive plan...
More Suggested Content:
Direct Mail : The Future of Mail Is Here
January 2013
From Target Marketing
There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this:
The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
Postal : Navigating the New USPS
October 2012
From Target Marketing
For direct mail to continue to be a profitable marketing channel, businesses and organizations must identify the most cost effective solutions for their marketing programs in light of this coming USPS transformation. Getting up to speed on these regulations and the impact on mail programs is critical to success.