USPS To Test Postage-Back Guarantee For Top Advertisers Direct Mail Campaigns

April 18, 2011

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USPS filed on Friday a notice to the Postal Regulatory Commission to test market "Mail Works Guarantee." Here are excerpts from the notice: "The top advertisers in America represent $90 Billion in total expenditures for media advertising. The USPS share is currently 3.1% or about $3 Billion annually which represents a huge revenue potential for the Postal Service. ..."...

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Source: PostalReporter News Blog

Companies Mentioned:

Advertising Age

U.S. Postal Service

United States Postal Service

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