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USPS Opens Registration for Direct Mail Promotions

February 26, 2013
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With the Direct Mail Mobile Coupon/Click-to-Call promotion, business customers receive an upfront 2 percent postage discount when they integrate mobile coupons or click-to-call technologies into their direct mail campaigns. ... Registration now is open for the Direct Mail Mobile Coupon/Click-to-Call promotion, which runs March 1 to April 30. A second promotion, Earned Value Reply Mail, provides First-Class Mail business customers with a 2-cent credit for returned reply pieces that can be used to pay for postage on future mailings. Registration also is now open for this promotion, which runs April 1 to June 30
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Augmented Reality, Wearable Electronics and the Postal Service's Future
February 25, 2013 From Chet Dalzell
In my previous blog post, I commented on the United States Postal Service and its announced plans for five-day delivery, discussing the importance of hard-copy communication and a commitment to deliver such communication on a daily basis. In extending this commentary, I claim no nostalgia for daily mail delivery, rather simply recognition that such communication has its unique position as a vehicle for superb brand engagement. The Postal Service is not standing still in the digital age.
 
5-Day Delivery: Cost Cutting or Congressional Gambit?
February 11, 2013 From Chet Dalzell
As a citizen and a close follower of postal goings on, I realize the United States Postal Service and Postmaster General Patrick Donohoe ultimately are not to blame for the 5-Day Delivery announcement which transpired on February 6. Postal customers, labor unions, direct marketers and Americans in general have reasons to be angry—or at least very concerned—as to what is really going on here
 

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