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USPS Expands Direct Mail Initiatives Via SMS

December 20, 2012
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The United States Postal Service is letting marketers place SMS calls to action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a 2 percent discount on qualified pieces. The direct mail coupon and click-to-call campaign promotion runs from March 1 to April 30. The USPS has tested several mobile initiatives that included QR Codes, but this is the first time that SMS has been added to the mix with discounts for businesses that equip their mail with mobile. "Our strategy is to bring awareness to marketers, retailers and all our customers...

 

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