Direct Mail and the USPS: For Whom the Bell Tolls?

February 22, 2012

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I recently read a USA Today front page article by Rick Hampson, titled “Bell tolls for the U.S. Mail, as we know it.” The article serves as a wistful retrospective glorifying the historical significance of the USPS, calling it a “national treasure.” But things always look better in the rear-view mirror; think how childhood memories gather fondness over elapsed decades. Hampson comes across as a Luddite in one paragraph, yet proselytizes the faster and cheaper communications enabled by the Internet in the next....

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Source: Printing Impressions

Companies Mentioned:

The Economist Group

U.S. Postal Service

People Mentioned:

Rick Hampson

Phil Kotler

Clint Eastwood

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