Using Social Media for More Accurately Segmented Direct Mail Campaigns

Some say direct mail is dead. The truth is, about half of marketers are reducing their direct mail spend in 2013. However, there isn’t a need to do so if your business invests in more accurate targeting. USPS has a Web tool that helps small businesses microtarget direct mail by allowing companies to target customers by neighborhood or ZIP code—no names or addresses required … You want to reach the right audience, with the right mail and at the right time. Integrating social media with your direct mail campaigns can help you do this

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