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Using Social Media for More Accurately Segmented Direct Mail Campaigns

February 26, 2013
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Some say direct mail is dead. The truth is, about half of marketers are reducing their direct mail spend in 2013. However, there isn’t a need to do so if your business invests in more accurate targeting. USPS has a Web tool that helps small businesses microtarget direct mail by allowing companies to target customers by neighborhood or ZIP code—no names or addresses required … You want to reach the right audience, with the right mail and at the right time. Integrating social media with your direct mail campaigns can help you do this...

 

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