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Using Pinterest and the Visual Web to Engage Buyers and Sellers

February 7, 2013
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If you peruse the shelves of your favorite store, what you see isn't necessarily all you can get. Through DailyGrommet.com, creators have an opportunity to share their concepts and products—those that have yet to enter the mainstream retail world—with consumers through the website's product launch platform. DailyGrommet.com provides individuals with the chance to share their innovative, unique creations with their robust, "citizen commerce" community. But, while users were once limited to phone, email or Web submissions, creators and consumers now have the power to reach the DailyGrommet.com community through Pinterest. "Pinterest has the ability to bring the community somewhere where...

 

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Much to everyone's surprise, the runaway hit social networking site at the turn of 2012 isn't Twitter, LinkedIn or Google+. It's Pinterest, the latest social media craze that seems to have captured everyone's attention. While Pinterest has been around for a while, marketers need to begin establishing a presence on the platform as it's really just starting to ignite.
 
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Tired of Twitter? Fed up with Facebook? Forgetting about foursquare? Why not give Pinterest a try? Launched in 2010, Pinterest is an online pinboard that enables consumers to organize and share pictures of the things they love. The fast-growing social media site has caught the attention of retailers, helping Lands’ End and Zappos, among others, engage users in yet another social media outlet.
 

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