Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Using Comedy in B-to-B Advertising Offers a New Hook

August 1, 2012
Get the Flash Player to see this rotator.
 
Consumer marketers have long used humor to get their messages out. By comparison, most business marketers—with a few notable exceptions—generally tend to play it safe. Tim Washer, senior marketing manager at Cisco Systems, thinks B-to-B companies should give serious thought to using comedy in their marketing efforts. "Consumer brands get away with being ridiculous all the time and that's fine," he said. But with the proliferation of social media, "it doesn't matter if [the audience] is B-to-B or consumer. They're people."...

 

More Suggested Content:

Nordstrom Email
Email Designs That Break the Rules for Response
January 16, 2012 From Today @ Target Marketing
Brands once knew "the rules." Email conformed to single-browsing width, and Web-safe fonts ruled inboxes. Resistance was futile, at least for brands that wanted entry to consumers' email inboxes. But designers have begun to throw down their gauntlets and embrace creativity in direct marketing. They're designing for responses, not by "the rules."
 
Heinecke Cartoon
5 Rules to Draw Attention with Personalized Cartoons
February 9, 2011 From Today @ Target Marketing
For decades, we've been told by "experts" that "Humor doesn't work" in direct marketing. Boy, were they wrong. When I talk about using humor in direct marketing, I'm talking specifically about cartoons with personalization. Editorial readership surveys have long shown cartoons are the best-read and remembered part of magazines and newspapers.
 

SPONSORED CONTENT

MORE ON B-TO-B >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business to Business Marketing Research

Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace....

ORDER NOW

 

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: