US Online Ad Spend to Close in on $40 Billion

January 20, 2012

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US online ad spending will post growth well above 20 percent again this year to reach nearly $40 billion, eMarketer estimates, as the Internet continues to prove its worth to advertisers in a tough economic climate. “Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst. Double-digit growth is expected through 2014, when US online ad spending will reach $52.8 billion. In 2016, eMarketer expects advertisers to spend $62 billion online....

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Source: eMarketer

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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