Unlocking the Power of VR With Payments
What looked like a technological innovation for a very narrow group of users in 2014 — tech-enthused young men with a passion for hyper-realistic gaming — has, as of 2017, turned out to be an experience that is relevant to a much larger and more general group: consumers.
“At Mastercard, we are seeing radical shifts in the world of commerce,” Mastercard’s SVP, Commerce for Every Device, Kiki Del Valle, told PYMNTS in an interview. “Consumers are leading an increasingly connected, digital lifestyle. VR opens up a new way of shopping — one that is immersive, contextually relevant and which allows them to get the story behind each product and their creators.”