Postal Service Cuts Will Slow First-Class Mail

December 6, 2011

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Unprecedented cuts by the financially struggling United States Postal Service will slow delivery of first-class mail beginning in the spring and, for the first time in 40 years, eliminate the chance for stamped letters to arrive the next day.

The estimated $3 billion in reductions, to be announced in broader detail on Monday, are part of a wide-ranging effort by the Postal Service to quickly trim costs and avert bankruptcy....

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Source: The New York Times

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United States Postal Service

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Patrick Donahoe

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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