Under Pressure: List Brokers Remain Steadfast Amid Database Evolutions

March 14, 2012

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As database marketing shifts to alternate forms of list building using cooperative databases and crowd-sourced lists, the world of the list broker is also changing. List brokers are transitioning from purveyors of response databases, tailoring a handful of subscriber lists to marketers' broad needs and taking a 20 percent cut of proceeds, to more full-service marketing consultancies where list rentals are only part of their offerings....

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Source: BtoB Magazine

Companies Mentioned:

NextMark Inc.

Specialists Marketing Services

Worldata/ WebConnect

People Mentioned:

	Peter Candito		Chris DeMartine		Ben Perez
	Ruth P. Stevens

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