Twitter Introduces Search Keyword Match-Type Targeting
Automation continues to move deeper into Twitter’s ad platform, taking it closer to offering services similar to Google and Bing. Marketers on Twitter can now select from several matching options when entering keywords: exact match, phrase match, basic keyword match, and negative keywords. The services offer targeting of more granular search terms for advertisers using Promoted Tweets. Negative keyword targeting allows marketers to restrict Promoted Tweets when users search for certain keywords.