Twitter Introduces Keyword Targeting in Timelines

Advertising on Twitter works well because the experience is built into the fabric of the product: a Promoted Tweet, for instance, is simply a Tweet targeted using the interest graph formed from public user signals, like follows. Until Wednesday, the content of Tweets has only been one factor among many in shaping the interest graph. On Wednesday, it became a first-class citizen. We’re excited to roll out the newest feature on our ad platform, keyword targeting in timelines, available today in all languages and markets where Twitter Ads are supported. Available in the full Twitter Ads UI and through the

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