In conjunction with Small Business Saturday (that’s Nov. 24 this year), Twitter just announced a promotion to bring up to 10,000 new small businesses into its advertising program. The company says that the first 10,000 eligible small businesses that apply for the program will receive up to $100 in credits that can be used to pay for Promoted Tweets or Promoted Accounts. In order to qualify, businesses must be based in the U.S. and already active on Twitter, but not yet an advertiser on the site....
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The research mined for best practices and insights that increase customer value and ROI. Email and website reign, with email maintaining its position as a critical digital marketing practice, and cited alongside website marketing as providing the highest ROI. Social media ROI is cited as surpassing SEO/SEM at 57 percent compared to SEO (43 percent) and SEM (45 percent). Nearly two-thirds (66 percent) have a blog, yet only 22 percent of respondents cited a positive ROI
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Halloween is around the corner, so for this week's post I wanted to turn to a topic that is most definitely apropos: creepy marketing. No, we're not talking about marketing for Halloween. What's creepy marketing, you might ask? Creepy marketing is what happens when personalization goes horribly wrong—when good intentions morph into, well, disturbing communication that has the opposite of its intended effect and, instead of helping a brand push a product or service, sends recipients running for the hills.
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