As a segment of mobile consumers, travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go, according to Expedia Media Solutions (the ad sales division of Expedia, Inc.). The takeaway for marketers is that travelers are likely more open to mobile ads, and less reticent about mobile privacy—hence a good "moving target." A study commissioned by Expedia and conducted by comScore examined consumer behavior on mobile devices, with particular focus on the travel demographic....
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Nuts & Bolts - Case Study : CheapAir Customers Stay on Board With Email
October 2012
From Target Marketing
Ahead of its time, CheapAir switched from being a phone-to-FedEx travel service to an entirely online entity in 2001. Although Orbitz joined the Web ranks that year—and Expedia and Travelocity had already been there since the late '90s—most travelers were still booking flights offline.
Destination Marketers: Turn Facebook Fans to Paying Customers
August 31, 2012
From Jeff Molander
Destination marketers like hotels, resorts, tour operators or even airlines and travel-related businesses can convert Facebook fans to paying customers right now—and have fun doing it. After a year of interviewing the best social media sellers in the world I discovered a secret: giving customers a reason to offer more than a "like" creates leads and sales.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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