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Travelers a Good 'Moving Target' for Mobile Advertisers? Expedia/comScore Think So

November 15, 2012
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As a segment of mobile consumers, travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go, according to Expedia Media Solutions (the ad sales division of Expedia, Inc.). The takeaway for marketers is that travelers are likely more open to mobile ads, and less reticent about mobile privacy—hence a good "moving target." A study commissioned by Expedia and conducted by comScore examined consumer behavior on mobile devices, with particular focus on the travel demographic....

 

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Traveler
Nuts & Bolts - Case Study : CheapAir Customers Stay on Board With Email
October 2012 From Target Marketing
Ahead of its time, CheapAir switched from being a phone-to-FedEx travel service to an entirely online entity in 2001. Although Orbitz joined the Web ranks that year—and Expedia and Travelocity had already been there since the late '90s—most travelers were still booking flights offline.
 
Destination Marketers: Turn Facebook Fans to Paying Customers
August 31, 2012 From Jeff Molander
Destination marketers like hotels, resorts, tour operators or even airlines and travel-related businesses can convert Facebook fans to paying customers right now—and have fun doing it. After a year of interviewing the best social media sellers in the world I discovered a secret: giving customers a reason to offer more than a "like" creates leads and sales.
 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

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You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

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