Travel Companies Warm to Sales on Black Friday, Cyber Monday
For the travel industry, Black Friday, Cyber Monday and the holiday shopping season have evolved from a vexing consumer distraction into one of the most important travel booking periods of the year, and the industry has expanded promotional strategies accordingly.
"Cyber Monday is the most popular booking day of the year across our company," said Eric Gavin, chief sales and marketing officer for Salamander Hotels & Resorts. The company has been offering post-Thanksgiving promotions for several years, but Gavin said bookings started to increase substantially at its properties about three years ago.
Camille Olivere, SVP of sales at Norwegian Cruise Line, said bookings made in response to Black Friday and Cyber Monday promotions are "right up there in the top-performing days that we see throughout the year."