Top 50 Brands in Content Marketing
Marketing principles are being turned upside down. Brands have historically paid for media to deliver their messages. But now, those brands are becoming the media, attracting their own audiences. And not just within social networks, but through their own online publications. This new strategy is known as content marketing, and it has been embraced by leading brands like American Express, IBM and General Mills, with more joining the ranks every day. As marketers pursue their own content marketing strategies, they'll need a roadmap of the content marketing landscape, a guide to the precedents set by the pioneers.