Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that become total failures and even cause quite a lot of damage to the company’s reputation. But not everything is unpredictable in this life, and certain conclusions can be drawn from other people’s so-called social media fails....
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The 3 Habits of Successful Social Publishers
December 7, 2012
From Jeff Molander
Publishers who represent non-fiction authors and experts can use social media to drive sales of books and information products by following the three habits of successful social publishers. Successful publishers who know the difference between wasting time with social media and selling with it rely on developing three habits.
Social Media : It's Who You Know
December 2012
From Target Marketing
I'm a big fan of social media. I jumped on Twitter, LinkedIn, Facebook, Pinterest, etc., but it didn't occur to me until recently that social media could help direct marketers by leveraging influencers. In other words, I was a purist—I was communicating on social media for the pure joy of talking to people, meeting them and learning. I didn't think about it as leveraging anyone, but there is something to be said for targeting respected followers and encouraging them to recommend you.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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