Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Top 5 Creative Direct Mail Pieces of 2012

January 8, 2013
Get the Flash Player to see this rotator.
 
It used to be a simple piece of paper. Then gradually, direct mail pieces evolved with better designs, more font choices and added creativity. And in today’s market, creativity reigns supreme for marketers that want to captivate their audiences. With each year, direct mail pieces continue to get better and better—and 2012 was no exception. That’s why we’ve compiled the top five direct mail pieces of this year. ... You’ll gain more ideas to try out in 2013....

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Mail Robot
Direct Mail : The Future of Mail Is Here
January 2013 From Target Marketing
There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this: The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
 
Turnaround Tired Direct Marketing Campaigns With Video
December 26, 2012 From Gary Hennerberg
Online video marketing has the ability to transform and turnaround a tired direct marketing campaign. We wouldn't make this claim if we hadn't witnessed a 20 percent lift in sales from an integrated campaign using video. If you're a regular reader of our blog, you may recall how we took you inside a successful video marketing program for a performing arts organization in October. At that time, we were testing a "proof of concept" of video marketing
 

SPONSORED CONTENT

MORE ON DIRECT MAIL & POSTAL >>

FROM THE BOOKSTORE

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: