It used to be a simple piece of paper. Then gradually, direct mail pieces evolved with better designs, more font choices and added creativity. And in today’s market, creativity reigns supreme for marketers that want to captivate their audiences. With each year, direct mail pieces continue to get better and better—and 2012 was no exception. That’s why we’ve compiled the top five direct mail pieces of this year. ... You’ll gain more ideas to try out in 2013....
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Direct Mail : The Future of Mail Is Here
From Target Marketing
There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this: The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
Turnaround Tired Direct Marketing Campaigns With Video
December 26, 2012
From Gary Hennerberg
Online video marketing has the ability to transform and turnaround a tired direct marketing campaign. We wouldn't make this claim if we hadn't witnessed a 20 percent lift in sales from an integrated campaign using video. If you're a regular reader of our blog, you may recall how we took you inside a successful video marketing program for a performing arts organization in October. At that time, we were testing a "proof of concept" of video marketing