Last week, I attended the Mobile Marketing Association’s Forum in San Francisco. Here are my top takeaways from the event:
- Data-driven campaigns will become the norm in mobile: In other forms of digital media, companies match offers to interests. This will increasingly happen in mobile.
- Mobile response rates are skyrocketing. Not only are consumers more likely to respond to mobile offers, they are more likely to buy. Ticketmaster cited a stat that with only 200,000 mobile pushes, they generated $500,000 in ticket sales—that’s $2.50 per push! As a point of comparison, they needed 110 million social media impressions to