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Top 10 Key Learnings From MMA Forum SF

February 8, 2013
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Last week, I attended the Mobile Marketing Association’s Forum in San Francisco. Here are my top takeaways from the event:
  • Data-driven campaigns will become the norm in mobile: In other forms of digital media, companies match offers to interests. This will increasingly happen in mobile.
  • Mobile response rates are skyrocketing. Not only are consumers more likely to respond to mobile offers, they are more likely to buy. Ticketmaster cited a stat that with only 200,000 mobile pushes, they generated $500,000 in ticket sales—that’s $2.50 per push! As a point of comparison, they needed 110 million social media impressions to
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A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

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