The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

This article provides guidance on how to structure your budget in 2013. Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs via structuring your initiatives in three main categories: “Core” digital marketing initiatives; “Business-Need” digital marketing initiatives; and capital investments, strategy and operations, including website redesigns and enhancements, day-to-day website operations, campaign management and professional development.

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