The Secret Ingredients to a Stellar 2014 Marketing Plan

A lack of a marketing plan is the expanded definition of insanity: doing the same things in the new year, and expecting the same results. How would a company operate if the CFO, VP of manufacturing and COO operated this way? Sheer chaos would rule. That’s why it’s important to create the environment for your plan to succeed before you write it. These precautions and intentional acts support a simple plan that you can share and communicate with others—especially those who may not fully understand the role and long-term value of marketing. These seven steps will help:

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