The Science Behind Those Obama Campaign Emails

This Obama campaign email was sent with the “From” line “Yohannes Abraham,,” and openly compares the recipient’s name to other names in the registered voter database. Other emails from the campaigns have used different personal information, such as donation history, in the copy.

One fascination in a presidential race mostly bereft of intrigue was the strange, incessant and weirdly overfamiliar emails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as: “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.” Jon Stewart mocked them on The Daily Show. The women’s website the Hairpin likened them to notes from a stalker. But they worked.

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