Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The Science Behind Those Obama Campaign Emails

December 3, 2012
Get the Flash Player to see this rotator.
 
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant and weirdly overfamiliar emails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as: “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.” Jon Stewart mocked them on The Daily Show. The women’s website the Hairpin likened them to notes from a stalker. But they worked....

 

More Suggested Content:

Good E-mail Campaigns Are Clever … Great E-mail Campaigns Don’t Have To Be
May 12, 2010 From Today @ Target Marketing
When marketers think about developing e-mail campaign dashboards, they typically focus on two areas: open rates and conversions. It’s a reality that clever subject lines often lead to high open rates. “You Don’t Want to Read This E-mail,” “It’s OK to Not Know What Your Friends Know,” or “Pssssssssssssst” are great examples of this kind of subject line. These―and hundreds of other subject lines like them―will definitely drive up your open rates. That’s good news, right? So, what’s the problem?
 
Do Your Subject Lines Shine As Much As Your E-mail Content?
December 27, 2010 From Margaret Battistelli
You're no doubt aware that 22 percent of online giving this year will happen on Dec. 30 and 31. Will your fundraising e-mails get opened?
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: