Advertisement
 
 

The Science Behind Those Obama Campaign Emails

December 3, 2012
Get the Flash Player to see this rotator.
 
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant and weirdly overfamiliar emails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as: “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.” Jon Stewart mocked them on The Daily Show. The women’s website the Hairpin likened them to notes from a stalker. But they worked....

Source: Bloomberg Businessweek
 

More Suggested Content:

Good E-mail Campaigns Are Clever … Great E-mail Campaigns Don’t Have To Be
May 12, 2010 From Today @ Target Marketing
When marketers think about developing e-mail campaign dashboards, they typically focus on two areas: open rates and conversions. It’s a reality that clever subject lines often lead to high open rates. “You Don’t Want to Read This E-mail,” “It’s OK to Not Know What Your Friends Know,” or “Pssssssssssssst” are great examples of this kind of subject line. These―and hundreds of other subject lines like them―will definitely drive up your open rates. That’s good news, right? So, what’s the problem?
 
Do Your Subject Lines Shine As Much As Your E-mail Content?
December 27, 2010 From Margaret Battistelli
You're no doubt aware that 22 percent of online giving this year will happen on Dec. 30 and 31. Will your fundraising e-mails get opened?
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Topics in the Marketing Manifesto include: The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership Marketing Manifesto

Topics in the Marketing Manifesto include:
The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...

ORDER NOW

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more! Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: