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The Results Are In: Direct Marketing Remains Prominent in 2012 Elections

November 8, 2012
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Our ballots have been cast, final results have been tallied … and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag on several congressional and constitutional issues have raised a few eyebrows. … It’s interesting to note the prominent role direct marketing played in these elections. … Political campaigns use multiple touchpoints to connect with voters, including direct mail, online advertising, emails and various social media platforms. Those of us in “battleground” states have been reminded political campaigns are exempt from "Do Not Call."


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Obama Poster
2 New Direct Mail Tricks Used in Election 2012
August 29, 2012 From News
For decades, direct mail has been the workhorse of grassroots political fundraising. And judging by what's appeared so far in this election cycle, it's not going to be put out to pasture any time soon. Surveys, membership cards, photos and letters from rockstar politicians have dominated the 2012 mailstream because they all still work well. But new to the mix this time around are posters and palm cards, tactics adapted from the world of door-to-door campaigning. Let's take a look at how each one has been used by the Obama and Romney presidential campaigns to augment their fundraising efforts.
November Mission of the Month: Political Fundraising
November 1, 2012 From Joe Boland
With the 2012 presidential election quickly approaching, it's always interesting to look back and see some of the techniques political fundraisers utilize for their respective campaigns. So to kick off our November Mission of the Month — Political Fundraising — here are a few stories from FundRaising Success Gold Awards judge Paul Bobnak, research director of FS sister brand DirectMarketingIQ.


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