Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The Power of Price in B-to-B

October 24, 2012
Get the Flash Player to see this rotator.
 
One of the hardest things about running a business is making decisions in areas where you and your team might lack expertise. ... A lack of knowledge can lead you to come to the faulty conclusion that price equals benefit. We often perceive that because something costs more, it must be better. Sometimes that is the case and sometimes it just isn't. ... When assuming that price equals value, we can often pay far more than we have to for high-quality services....

 

People Mentioned:

More Suggested Content:

B-to-B photo
3 Steps to B-to-B Social Marketing Success: Content, Discussions and Action
October 22, 2012 From Today @ Target Marketing
In the recent "Multichannel Marketing for Business" webinar, I mentioned that I've been using LinkedIn, Facebook and blogging to generate leads and sales. Many listeners wanted to know exactly how during the live Q&A. The key to success is actually founded in creative thinking about what you already know works and getting your target market off of social media.
 
B-to-B Mobile: App or Web?
The 2 Stages of B-to-B Mobile Marketing
October 10, 2012 From Today @ Target Marketing
Today's business buyers are increasingly using smartphones and tablets to research products and services. According to Endeca's 2011 survey of B-to-B e-commerce providers, the mobile Web is among the top three most influential channels. With so many new mobile buyers, do you have an integrated mobile strategy—one that is tailored to the unique needs and preferences of B-to-B customers? If your answer is no, you're not alone.
 

SPONSORED CONTENT

MORE ON B-TO-B >>

FROM THE BOOKSTORE

Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business to Business Marketing Research

Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace....

ORDER NOW

 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: