The Pope’s Twitter Feed Runneth Over for Pontiflex

The Papal Twitter account launched Monday with the handle @Pontifex, so named for a Latin word referencing a member of the ancient priests of Rome. It’s also very similar to @Pontiflex, the handle for Pontiflex, a mobile advertising platform and No. 16 on this week’s Crain’s list of Best Places to Work in New York City. Since early Monday morning, the company has gotten between 50 and 75 new followers each hour and hundreds of tweets from Twitter users who have accidentally inserted “L” into what they thought was the Pope’s handle, according to Crain’s New York Business.

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