The New SEO Rules in a Content Marketing World
Five years ago, it seemed nothing was as buzzy and mysterious as search engine optimization. Today, "content marketing" has taken over as the reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. Not anymore.