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The New Face of SEO: Content Creation Comes First

December 11, 2012
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Traditionally, we think of SEO as something very technically rooted. But this has changed immensely during the last couple of years. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimization for search engines. This trend will definitely continue in the following years. This infographic by Fuzz One shows the old vs. new approaches to SEO. It emphasises the creative input needed to be successful in SEO and shows how to align your digital marketing activities with these changes....

 

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In Winterberry Group's "Global Outlook 2013" report, released in October, digital was forecast to capture almost all new marketing spend in 2013. That's good news for those with digital marketing know-how, especially in fast growing areas like mobile, social media, display advertising and email, so it's no surprise that these specialties have been moving up the charts. As I look into my crystal ball, and analyse the results of the latest Bernhart Associates Hiring Survey, here's my list of the top 10 direct and digital marketing positions that I think will be in greatest need in 2013.
 
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Have you ever started a workout routine and wondered if the exercise you chose was the best one for what you were trying to accomplish? Did you ever experience that nagging uncertainty of whether another exercise might be better? That's how a lot of companies feel out about the Internet. There are so many things they keep hearing about Facebook, Pinterest, Twitter and Google+, they never feel certain they are taking the right steps to actually drive business revenue.
 

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To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

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