The Most Liked Brands on LinkedIn
LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares that have been happening on Facebook for some years. The activity is clearly is its nascent stages, and it’s also clear that LinkedIn has a very different, business-focused audience than Facebook. Engagement levels aren’t expected to reach the same volume as seen on Facebook, however, for companies with a B-to-B or professional focus, the value of interactions could be substantially higher.