The Most Destructive Lie in Search Marketing

The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to a study done by Performics last year, around a third of all searchers don’t even know the difference between a paid and a natural search listing. This lie wouldn’t be a big deal, except that it causes advertisers to under-optimize their search marketing programs. There have been several studies done to show that having a paid and organic listing on the same SERP can either cannibalize or have a …

Related Content