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The Most Destructive Lie in Search Marketing

April 19, 2012
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The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to a study done by Performics last year, around a third of all searchers don’t even know the difference between a paid and a natural search listing. This lie wouldn’t be a big deal, except that it causes advertisers to under-optimize their search marketing programs. There have been several studies done to show that having a paid and organic listing on the same SERP can either cannibalize or have a …
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Adobe SearchCenter+ Optimizes Search Results in One Place
March 3, 2011 From eM+C Daily

Company: Adobe, an open platform for online business optimization

Product/Service: Adobe SearchCenter+, a paid search optimization solution

What it Does: Integrates organic search results so marketers can optimize paid and natural search programs in a single place, simplifying the task of maximizing revenue generated from search marketing programs. 

 
Blurring the Lines Between Paid and Natural Search Listings: The Impact on Search Performance
March 17, 2011 From Craig Greenfield
Over the past few months, Google has made some subtle changes to the look of its top position sponsored listings. These changes have, in the aggregate, made top sponsored listings look remarkably like natural search listings.
 

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