The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to a study done by Performics last year, around a third of all searchers don’t even know the difference between a paid and a natural search listing. This lie wouldn’t be a big deal, except that it causes advertisers to under-optimize their search marketing programs. There have been several studies done to show that having a paid and organic listing on the same SERP can either cannibalize or have a …
More Suggested Content:
Adobe SearchCenter+ Optimizes Search Results in One Place
March 3, 2011
From eM+C Daily
Company: Adobe, an open platform for online business optimization
Product/Service: Adobe SearchCenter+, a paid search optimization solution
What it Does: Integrates organic search results so marketers can optimize paid and natural search programs in a single place, simplifying the task of maximizing revenue generated from search marketing programs.