The Lowdown on Google+ for Business

Google+ is the social network created and powered by Google, the most influential and important search engine around. When Google updates its search algorithms, marketers, bloggers and all companies with a website are wise to take heed and update their content and search engine optimization strategies accordingly. Google+ has 343 million active users, and the social network is all the more important because of its increasing influence on search. Google dominates search. Social signals, like +1s, and AuthorRank are changing marketing as we know it and the way businesses need to approach social media.

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