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The Liquor Store Model for Social Media Marketing Success

February 6, 2013
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I really do run a liquor store in a small town, and it really is a useful model for how all businesses could behave online. Because my store is in a small town, I've always dealt with instant communication among my customers: If we burn one customer, he can go down to the coffee shop and spread the word all over town in short order. Now that every business faces that same pressure online, consider how my small-town liquor store experience so clearly applies to social media...

 

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