I really do run a liquor store in a small town, and it really is a useful model for how all businesses could behave online. Because my store is in a small town, I've always dealt with instant communication among my customers: If we burn one customer, he can go down to the coffee shop and spread the word all over town in short order. Now that every business faces that same pressure online, consider how my small-town liquor store experience so clearly applies to social media...
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If social media and content marketing managers are to survive the meteoric rise of "big data" they'll need to become social selling experts—pronto. Like any new marketing trend, few can actually agree on what big data is. Yet the drumbeat of its promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.