Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The Evolving Role of Customer Service in a Digital Environment

January 20, 2014
Get the Flash Player to see this rotator.
 
It's certainly no secret that the rise of social media and consumers' increased use of mobile devices has steadily transformed the shopping experience. This shift may have come to a tipping point this holiday shopping season, with mobile traffic accounting for more than 30 percent of all online Cyber Monday activity, and mobile sales increasing 55 percent over 2012. There are certainly battles to be won in this new digital landscape, but what's the potential upside of retailers getting less face time with shoppers?...

 

More Suggested Content:

Liz Ebert
Showcase Your Brand With Showrooming for the Holidays
November 25, 2013 From ROI Report

This holiday season is an extraordinary convergence of calendars and opportunities as the economy seems to have thawed for most retailers. However, with Thanksgiving falling on the first day of Hanukkah, the Christmas season is shorter than ever, forcing retailers to launch holiday promotions before Halloween, much to the dismay of many consumers. So how can leading retailers extend the shortened shopping season to take advantage of the great opportunities this holiday season presents? In short, rethink showrooming.

 
Paula Balzer, TBA Global
Last-Minute Tips to Drive Holiday Sales
December 21, 2012 From ROI Report
Retailers are making every effort to stand out to consumers this hectic holiday season. The focus is on the most competitive and profitable days of the year; Black Friday and Cyber Monday are now behind us, but they represent only the beginning of the holiday shopping season. Here are some tips for retailers to get those last-minute sales this holiday season:
 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: