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The Engagement Marketing Disconnect Between Consumers and Brands Rages On

December 4, 2012
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"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers." That line is from a recent report put out by Forbes Insights and Turn called “The New Rules of Engagement: Measuring the Power of Social Currency" and unfortunately continues a trend—a trend I myself have written about as far back as last December....

 

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