In my column on the Google ad rotation change last month, I expressed my strong concerns about the latest changes to ad rotation (as did many other paid search advertisers and bloggers) and was very pleased that Google’s vice president of product management, Nick Fox
, announced that Google had reconsidered their actions on ad rotation behavior. First, they expanded the even rotation period from 30 to 90 days, which seems like a more reasonable time period even for low data ad groups. Second, they made the auto-optimize ad rotation an optional setting—but only if you specifically request it....
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SEO Vs. PPC: 5 ‘Power Tips’ to Drive Organic Traffic to Your Website
April 9, 2012
From Wendy Montes de Oca
OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You've used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what? A website is of little use if nobody can find it. It's kind of like having a telephone book ad with no contact information … it's practically useless.
Secrets of Paid Search (2nd Edition)
November 17, 2011
Available as a PDF
As technology and society evolve, marketing strategies must develop simultaneously. For many companies, out-of-control bidding wars make effective paid search nearly impossible....