The currently pending Do Not Track federal legislation is being proposed to make it easier for consumers to block tracking cookies; however, it has not yet been passed by Congress. In the meantime, the efforts by privacy advocates are beginning to create more consumer awareness of existing Web browser tools for deactivating cookies. Internet Explorer 9 currently includes a feature that empowers users to block cookies set by ad targeters. ... The FTC has praised Microsoft; however, the IAB (Internet Advertising Bureau) is concerned about the legislation’s impact on advertisers....
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DAA Refuses to Enforce Do-Not-Track Default Browser Settings
October 10, 2012
From Today @ Target Marketing
The DAA does not require companies to honor Do Not Track signals fixed by the browser manufacturers and set by them in browsers. Specifically, it is not a DAA Principle or in any way a requirement under the DAA Program to honor a Do Not Track signal that is automatically set in Internet Explorer 10 or any other browser. The Council of Better Business Bureaus and the Direct Marketing Association will not sanction or penalize companies or otherwise enforce with respect to DNT signals set on Internet Explorer 10 or other browsers.
Nuts & Bolts - Eye on Privacy : Cookie Monster or Customer Delight?
From Target Marketing
Websites: Do you remember a time before you had one? Remember when customer communications were monologues, not dialogues? If you don't remember, you should probably start talking to some of your more "experienced" colleagues about how we got to know our customers before the Internet—before customers could indicate their preferences with a clickthrough or actually "like" us on Facebook. In the debate over cookies, marketers have much to lose.