The CMO’s World In 2020

Drupa organizers developed a global cross-media marketing campaign that includes Augmented Reality.

Let’s travel back to 2000. No one had heard of Facebook or Twitter, mobile marketing was in its infancy, and Big Data existed only in the realm of rocket science. Given the increasing rate of technology and business evolution, just imagine the surprises that 2020 will have in store for CMOs and their marketing teams. “The pace of change for technology, data, and the way consumers communicate with each other is going to accelerate even more. It’s mind-boggling,” said Ted Woehrle, CMO for Newell Rubbermaid. Woehrle is among a number of marketing leaders to prognosticate

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