Let’s travel back to 2000. No one had heard of Facebook or Twitter, mobile marketing was in its infancy, and Big Data existed only in the realm of rocket science. Given the increasing rate of technology and business evolution, just imagine the surprises that 2020 will have in store for CMOs and their marketing teams. “The pace of change for technology, data, and the way consumers communicate with each other is going to accelerate even more. It’s mind-boggling,” said Ted Woehrle
, CMO for Newell Rubbermaid. Woehrle is among a number of marketing leaders to prognosticate...
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MiLab Q&A: How Big Data Can Make or Break Your Marketing
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Information is the raw material of target marketing, but gathering data from the Internet, mobile, social media and all the other tracking available today has grown beyond what you can handle with traditional desktop tools—entering the realm of "Big Data." Soon, knowing how to manage and use that tsunami of data will be a key difference between marketing programs that work, and those that don't. We asked DMA MiLab's Alexandra Morehouse six questions about how marketers can recognize, manage and exploit Big Data.