Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The CMO.com Interview: Tim Hill, Blackboard's President of Global Marketing

January 15, 2013
Get the Flash Player to see this rotator.
 
Tim Hill began his career, sales bag in hand, in the electronics industry. But he knew that if he wanted to advance, he needed to impact strategy, not just revenue. That’s why, after successful executive positions heading up global marketing and sales at GE/Gates Energy, Iomega and Software AG Americas, he jumped at the opportunity to join Blackboard, a multimillion-dollar education technology company based in Washington, D.C., as head of global marketing. That was eight years ago. Two years into the job, the company’s then-CEO asked Hill to start a professional education division...

 

People Mentioned:

More Suggested Content:

Target Marketing January 2013 cover
Cover Story : Finding 'Definitive Insights'
January 2013 From Target Marketing
It was 24 months ago that Facebook was the social darling and Google was search marketing, right? Google was the quintessential paid media and Facebook was the quintessential earned media," says Shawn Burns, worldwide head of digital marketing for SAP. "Now, Facebook's all paid and Google's social. How do you make media investment decisions in that environment if you're not doing high-end analytics to contribute to attribution modeling?"
 
Wanted: Data-Driven, Digital CMOs
July 18, 2012 From Rio Longacre
There was a time, not so long ago, that the firm's CMO basically acted as the chief brand steward, running a marketing department that focused on maintaining brand equity and making sure the company was sending out the right message to the masses. Data and analytics? They were usually scoffed at … That was the purview of the down-and-dirty world of the direct marketer, right? Direct marketers were the ones who obsessed over response rates, cost per order, lifetime value and so on.
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: