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The Big Question: Does Duplicate Content Hurt You on Google?

April 21, 2014
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As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got pushback from a company that asked me (persistently) to write a commentary on one of its blogs. I complied with "How Twitter Uses Twitter for Recruiting," using a large part of its blog (to set the stage) and then adding my own perspective. As a result, I believe my own blog is very different from the original blog. Nevertheless, the company that asked me to add my perspective was now concerned about getting penalized by Google for duplicate content. ...

 

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Duplicate Content & Google: 9 Tips to Help Marketers Speed Up Spider Crawls
April 6, 2011 From Today @ Target Marketing
SES New York 2011 was almost over at 2 p.m. on March 24. The Exhibit Hall was already dismantled. Hallways were nearly empty between the remaining sessions. Then conferees walked into a crowded session on Google SEM, "Duplicate Content and Multiple Site Issues."
 
Jonah Lehrer and the Question of Content Re-Utilization
October 23, 2012 From Linda Ruth
I think it fair to say that, in the first decade of the 21st century the Internet marketing advice to publishers was to reuse content. The idea was this: search engines look for great content. Publishers have lots of great content: in print, in their archives, user-generated. Leverage that content for success.
 

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