The Big Data Marketing Goldmine
It’s become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral politics, today’s campaigns employ data crunchers who mine the campaign’s database for clues on what it takes to engage supporters and motivate them to donate, volunteer and vote. These data-driven clues emerge in many forms, such as the public information that people share on Twitter and Facebook regarding candidates, books and television shows.