Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The Big Data Marketing Goldmine

December 3, 2012
Get the Flash Player to see this rotator.
 
It's become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral politics, today's campaigns employ data crunchers who mine the campaign's database for clues on what it takes to engage supporters and motivate them to donate, volunteer and vote. These data-driven clues emerge in many forms, such as the public information that people share on Twitter and Facebook regarding candidates, books and television shows.
...

 

More Suggested Content:

Winner of the 2012 Presidential Election: Data
November 21, 2012 From Rio Longacre
Now that the contentious 2012 election has finally ended, we get a chance to look back and assess what happened and why. Regardless of who you voted for, it's impossible not to acknowledge that the real winner of the 2012 election was data.
 
Social Media Analytics
April 15, 2010 From eM+C Daily

Company: SAS, a provider of business analytics software and services

Product/Service: SAS Social Media Analytics

What It Does: Helps marketers understand, predict and act on social media data by archiving and analyzing more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more.

 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: