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The Big Data Marketing Goldmine

December 3, 2012
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It's become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral politics, today's campaigns employ data crunchers who mine the campaign's database for clues on what it takes to engage supporters and motivate them to donate, volunteer and vote. These data-driven clues emerge in many forms, such as the public information that people share on Twitter and Facebook regarding candidates, books and television shows.
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Social Media Analytics
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Company: SAS, a provider of business analytics software and services

Product/Service: SAS Social Media Analytics

What It Does: Helps marketers understand, predict and act on social media data by archiving and analyzing more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more.

 

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