It's become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral politics, today's campaigns employ data crunchers who mine the campaign's database for clues on what it takes to engage supporters and motivate them to donate, volunteer and vote. These data-driven clues emerge in many forms, such as the public information that people share on Twitter and Facebook regarding candidates, books and television shows.
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Winner of the 2012 Presidential Election: Data
November 21, 2012
From Rio Longacre
Now that the contentious 2012 election has finally ended, we get a chance to look back and assess what happened and why. Regardless of who you voted for, it's impossible not to acknowledge that the real winner of the 2012 election was data.
Social Media Analytics
April 15, 2010
From eM+C Daily
Company: SAS, a provider of business analytics software and services
Product/Service: SAS Social Media Analytics
What It Does: Helps marketers understand, predict and act on social media data by archiving and analyzing more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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