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The Android Engagement Paradox: Why Do Its Users Shop Less?

November 29, 2012
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IBM’s "2012 Holiday Benchmark Reports" detail U.S. Black Friday sales and the news is reasonably good. Overall online sales grew by 17.4 percent, while mobile grew to make up 24 percent of traffic. The data goes further to show the split between device types. I illustrate this split with the following graphs: Of the 24 percent of traffic made up by mobile devices, phones contributed 13 percent and tablets 11 percent (or 54 percent and 46 percent of mobile, respectively). Of the phone traffic, iOS devices were about two thirds of traffic and Android one third. Of tablet traffic, 
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Last month, 10 percent of visits came from mobile devices. A year earlier, just 2 percent of traffic to that same website was from mobile devices.
 
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Mobile Retail Traffic to Double This November
November 10, 2011 From eM+C Daily
The question still remains: Is 2011 the year of mobile? The answer could be decided based on the month of November alone. The IBM Coremetrics Benchmark study forecasts that during November, thanks in large part to Black Friday and Cyber Monday, 15 percent of the U.S. population will visit a retailer's website via a mobile device.
 

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