Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

The Android Engagement Paradox: Why Do Its Users Shop Less?

November 29, 2012
Get the Flash Player to see this rotator.
 
IBM’s "2012 Holiday Benchmark Reports" detail U.S. Black Friday sales and the news is reasonably good. Overall online sales grew by 17.4 percent, while mobile grew to make up 24 percent of traffic. The data goes further to show the split between device types. I illustrate this split with the following graphs: Of the 24 percent of traffic made up by mobile devices, phones contributed 13 percent and tablets 11 percent (or 54 percent and 46 percent of mobile, respectively). Of the phone traffic, iOS devices were about two thirds of traffic and Android one third. Of tablet traffic, 
...

 

Companies Mentioned:

More Suggested Content:

Escalate Mobile Landing Page
The Mobile Web Sucks
December 2, 2010 From Rob Yoegel
Last month, 10 percent of visits came from mobile devices. A year earlier, just 2 percent of traffic to that same website was from mobile devices.
 
IBM logo
Mobile Retail Traffic to Double This November
November 10, 2011 From eM+C Daily
The question still remains: Is 2011 the year of mobile? The answer could be decided based on the month of November alone. The IBM Coremetrics Benchmark study forecasts that during November, thanks in large part to Black Friday and Cyber Monday, 15 percent of the U.S. population will visit a retailer's website via a mobile device.
 

SPONSORED CONTENT

MORE ON MOBILE >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: