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The 8 Google Analytics Features Every Site MUST Have Enabled

April 4, 2012
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I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact, it’s costing you money because you spend WAY too much time looking at metrics that don’t matter. But there’s a way to fix this. Here, you’ll find the 8 critical features that will help you get every possible insight out of Google Analytics. You’ll know whether or not your site is worth the effort, how to protect yourself from corrupted data, and how to evaluate all of your marketing efforts....

 

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Goal-Oriented SEO Metrics
April 8, 2010 From eM+C Daily
Every online marketer is chasing web traffic. But sometimes it's like working in quantum physics: you can't see what visitors are actually doing on your website, only the evidence they leave behind in the form of SEO metrics. Finding meaningful business intelligence in that cluster of data is often difficult. At the Search Engine Strategies Conference & Expo held March 22 to 26 in New York, Avinash Kaushik - Google's "analytics evangelist," published author and co-founder of Market Motive Inc. - made the case that looking at traffic alone is meaningless. Conversions are your real goals, and they should be the stats you track.
 
SEO-Friendly CMS
May 13, 2010 From eM+C Daily

Company: Captiva Marketing, a web design and search engine marketing firm

Product/Service: Empoweren SEO-friendly CMS

What It Does: Incorporates important features like customizable SEO fields, search engine friendly file names, a spider friendly menu system and auto generated site maps and breadcrumbs. It also integrates easily with Google Analytics and the Forms Manager has fields to apply CPC conversion tracking codes with no assistance from a programmer.

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

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