I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact, it’s costing you money because you spend WAY too much time looking at metrics that don’t matter. But there’s a way to fix this. Here, you’ll find the 8 critical features that will help you get every possible insight out of Google Analytics. You’ll know whether or not your site is worth the effort, how to protect yourself from corrupted data, and how to evaluate all of your marketing efforts....
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Goal-Oriented SEO Metrics
April 8, 2010
From eM+C Daily
Every online marketer is chasing web traffic. But sometimes it's like working in quantum physics: you can't see what visitors are actually doing on your website, only the evidence they leave behind in the form of SEO metrics. Finding meaningful business intelligence in that cluster of data is often difficult. At the Search Engine Strategies Conference & Expo held March 22 to 26 in New York, Avinash Kaushik - Google's "analytics evangelist," published author and co-founder of Market Motive Inc. - made the case that looking at traffic alone is meaningless. Conversions are your real goals, and they should be the stats you track.
May 13, 2010
From eM+C Daily
Company: Captiva Marketing, a web design and search engine marketing firm
Product/Service: Empoweren SEO-friendly CMS
What It Does: Incorporates important features like customizable SEO fields, search engine friendly file names, a spider friendly menu system and auto generated site maps and breadcrumbs. It also integrates easily with Google Analytics and the Forms Manager has fields to apply CPC conversion tracking codes with no assistance from a programmer.